|SCORE Small Business Strategies: Marketing Execution|
Event Type: Adult - Main Library|
Start Time: 6:30 PM
LOCATION: ROTARY ROOMLibrary: Fairfield Public Library
Marketing Execution Ė Driving Business through Digital Marketing & Traditional Media
Marketing for local businesses has never been more ubiquitous and accessible than it is now. But with a growing amount of choices many owners donít know where to begin. Putting together effective marketing campaigns starts with understanding your market and the new ways that consumers make decisions.
You will learn:
●How to determine what marketing channels to leverage for your business
●How marketing & customer behavior have evolved
●Why traditional media is still relevant in the digital age
This program is presented through a joint partnership with the Library and Fairfield County SCORE. You must register at the SCORE Fairfield County website. Click here to register:
Richard Campanaro has over 26 years of experience in marketing, sales, and digital media; with expertise in business development and brand management. Over the course of his career, he has worked for the largest and most influential digital media companies in the U.S including: Hearst, Advance Digital (Conde Nast), and Dex/YP. He is currently the SVP of Digital Sales & Operations at Hearst Digital Media where he oversees digital strategy and revenue nationally.
Justin Laquercia holds an MBA in marketing from Babson F.W. Olin Graduate School of Business. Over the last seven years, he has worked internationally in sales, digital and event marketing within the ad-tech and media spaces. Before rejoining Hearst Digital, where he is responsible for digital marketing strategy and business development, he managed the tri-state partner programs for Constant Contact and then later Signpost, an A.I. tech start up based in New York City.